Repositioning for Success
Solacom creates purpose-built, customizable, emergency call handling and management solutions for public safety answering points (PSAPs).
After years working quietly on innovative products, and faced with increasing competition, Solacom wanted to promote itself as a key player in its target market.
Aragona repositioned the brand, delivered a multi-year marketing strategy, and continues to execute the strategy to position the company as a market leader.
Brand Refresh & Guidelines
Collateral Writing and Design
Website Content and Design
Social Media Marketing
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