Accelerating a Content Strategy
The Challenge
The Eclipse Foundation is an open source foundation that provides a global community of individuals and organizations with a mature, scalable, and business-friendly environment for open source software collaboration and innovation. The company’s in-house marketing team plans and manages a structured program that includes an intensive content marketing component. To meet strategic and tactical content marketing objectives, the team needs dedicated content specialists that can deliver multiple assets quickly and efficiently.
The Approach
Aragona Agency worked with the Eclipse Foundation in-house marketing team to structure an effective content marketing strategy built on key messages and structured to ensure ongoing and timely delivery of a variety of content assets. The program includes everything from blogs and newsletters to rich content for white papers and e-books. Content creation efforts include writing of technical and marketing assets, as well as thought leadership positioning assets. The ongoing marketing program leverages the agency’s capabilities in a variety of areas, including:
- Thought leadership key messaging and positioning
- Campaign tactical strategies
- Collateral writing and design
- Rich content writing
- Web content writing
- Branding and art direction
- Production design
- Video production
- Digital marketing support
The Result
By leveraging Aragona Agency’s content marketing services, the Eclipse Foundation was able to reposition and accelerate its content marketing strategy. The Foundation continues to work with Aragona to maintain its content marketing efforts and deliver content that is timely and relevant to its target audiences. Marketing metrics tracked by the in-house team show a consistently high level of interest by the Foundation’s membership in the content delivered on a weekly and monthly basis, as well as for the rich content offered through structured campaigns.