Building Industry Leadership
The Challenge
Curtiss-Wright Defense Solutions, a division of Curtiss-Wright Corporation, is an industry-leading supplier of products designed for harsh aerospace and defense environments. To effectively position its products, solutions, and services, the company’s marketing team manages a multi-faceted marketing program. But, the volume of work required to deliver on key marketing objectives often exceeds what the in-house team can realistically deliver within short timelines.
The Approach
As an extension of the in-house marketing team, Aragona Agency provides ongoing marketing services for programs, campaigns, and tactics structured to maintain the Curtiss-Wright Defense Solutions position as a thought leader and trusted provider of highly engineered products, solutions, and services. On a week-to-week basis, the agency is responsible for completing a variety of projects that leverage all of the agency’s capability areas and include:
- Competitor research and analysis
- Thought leadership messaging and positioning
- Campaign strategies
- Collateral writing and design
- Rich content writing
- Web content writing
- Production design
- Video production
- Corporate and product advertising
- Trade show strategy and design
- Digital marketing
- Internal communications
The Result
For more than 15 years, Aragona Agency has been a trusted partner of Curtiss-Wright Defense Solutions. The agency has provided marketing services that include everything from tactical support for specific marketing projects to structuring and executing strategic marketing initiatives and programs. The Agency’s marketing services have enabled the in-house marketing team to meet strategic objectives and have contributed to efforts to build and maintain the Curtiss-Wright Defense Solutions position as a market leader in the aerospace and defense industry.