Marketing Strategy
Insights, Tips, News, and Notes
A “Glossy” Is Not A Marketing Strategy
Notes from the road to Marketing Nirvana – Part 6 True story. The prospective clients were anxious.…
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How to Make Your Brand Stand Out
With so many brands out there, how do you make yours stand out in the market? Consider…
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3 Mindsets to Avoid When Building Brand Perception
Perception is reality — there’s no escaping it. You can make as many objection response sheets as…
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The One Rule of Advertising: It Isn’t an Ad If It Doesn’t Get Your Attention
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked…
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Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch
The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING…
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