Marketing Strategy
Insights, Tips, News, and Notes
A “Glossy” Is Not A Marketing Strategy
Notes from the road to Marketing Nirvana – Part 6 True story. The prospective clients were anxious.…
How to Make Your Brand Stand Out
With so many brands out there, how do you make yours stand out in the market? Consider…
3 Mindsets to Avoid When Building Brand Perception
Perception is reality — there’s no escaping it. You can make as many objection response sheets as…
The One Rule of Advertising: It Isn’t an Ad If It Doesn’t Get Your Attention
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked…
Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch
The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING…
5 Questions Your Website Should Answer About Your Business
Unless you have a walk-in storefront, it is likely that your website will be the first point…
5 Ways to Make Your Website an Effective Marketing Tool
Websites are the backbone of most marketing programs, often providing potential customers with the information they need…
How to Leverage Your Business Facebook Page as a Marketing Tool
Facebook has once again changed the way business pages can be used. This time, for the best.…
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