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The Power of Public Relations
There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.…
3 Mindsets to Avoid When Building Brand Perception
Perception is reality — there’s no escaping it. You can make as many objection response sheets as…
Nobody Cares What You Like
Notes from the Road to Marketing Nirvana – Part 2 True story. A long time ago in…
Why Advertising Is Not the Same Thing as Marketing
Advertising, on its own, is not marketing — it’s just advertising. An individual marketing tool, like an…
4 Ways to Keep Your Marketing Content Relevant
Content marketing is built on words. And what the words say must be relevant to your target…
The One Rule of Advertising: It Isn’t an Ad If It Doesn’t Get Your Attention
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked…
Everybody Needs Marketing Sometime
Notes from the road to Marketing Nirvana – Part 1 True story. The CTO entered the room…
3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics
Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time…
Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch
The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING…
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