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4 Considerations When Aligning Marketing and Sales for Success
Today’s marketers have a variety of tools to position and promote a company, product, or service. But…
You Get the PR You Deserve
Notes from the road to Marketing Nirvana – Part 8 True story. If there’s one thing that…
3 Must-Understand Concepts for Success With Your Company’s Digital Marketing
1. The Core Benefit of Digital Marketing Think about this: More than half of the world is…
Turning One Piece of Content Into Six
I was at the wrap-up meeting for a white paper we had just finished for a client.…
Fashion Content for the Buyer’s Journey
Content marketing works. That’s probably why 91 percent of B2B marketers integrate it into their programs.1 However,…
Marketing Analytics Is About Action — Not Just Reporting
If I were to ask you what analytics is, you’d likely have a different answer from others…
The Case Study to End All Case Studies
Notes from the road to Marketing Nirvana – Part 7 True story. Sometimes, the best-laid marketing plans…
Positioning for Leadership
Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet…
Metrics Are Not KPIs
“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. The…
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