The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.
You have to go through the basics: who you are, what you do, what you offer, why it’s great, the value it provides, and why the customer should care.
Ditch those first five minutes and start the conversation that leads to a sale.
How?
With an integrated marketing program.
An integrated marketing program creates the level of awareness needed to ensure that a lead has already had some exposure to your brand before they’re enaged in a sales process.
The following three points are key to creating a successful integrated marketing program.
1. Solidify Your Messaging and Positioning
Your brand needs a solid messaging and positioning foundation for all content.
That process starts with finding the right words to position your product or service so that you can deliver its value to your target market.
2. Target Your Audiences With the Right Tactics
Make sure you’re delivering your messaging with the right tactics, whether that’s a website, social media, email campaigns, at trade shows, etc.
If you don’t understand your audience, you can’t match your messages to the tactic that will deliver them best.
3. Redundancy Is Key
Ensure you’re consistently hitting your target audience with your messaging.
You want your audience to hear the same underlying value propositions often and there are many ways to do that.
Implementing these basics properly allows you to skip that humdrum, introductory pitch and get to the sales conversation faster.
And sales are made quicker when you’re talking to someone who is already aware of your product or service.
If you enjoyed this blog about how integrated marketing can help your sales pitch, check out our blog covering the ten most important elements of a good marketing strategy.
