Creative Director, Senior Strategist & Writer
Interests, Likes, and Passions
Wearing Headphones (to drown out the rest of us)
Going home for lunch
Debating Movies With Alex and Callum
When someone takes his usual parking spot near the door
In his more than 25 years in the marketing, public relations, and communications fields, Joe has worked as a creative director, senior marketing strategist, marketing director, media relations specialist, writer, editor, magazine publisher, and project manager.
As a senior marketing and communications professional, he has extensive experience working with management teams to develop short- and long-range strategies and managing the implementation of tactical programs that position organizations as leaders in their industry space and target markets. He has had proven success delivering programs and tactics that help organizations cut through the clutter, deliver key messages to target audiences, support market strategies, and improve their bottom line.
Joe has developed and managed integrated marketing and public relations programs for a variety of public and private sector organizations, and during his career, he has served as director of marketing for three high-technology companies, managing the successful launch of two into their industry space and repositioning the third for an eventual takeover.
Joe is the creative director at Aragona Agency, guiding the strategic and creative direction for all client initiatives — from research to creative and design. He is also one of the senior writers, editors, and strategists at the agency.
Joe received a Bachelor of Applied Arts in Journalism from Ryerson University.
Joe is fluent in English and Italian.